Millward Brown’s brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand. A brand generates trust for a company, for its products, and for its services. The brands mentioned in the BrandZ top list are the world’s most trusted brands. BrandZ Top SECTORS/COMMENTARY 31 Consumers bought apparel again,.. BrandZ Top Most Valuable Global Brands

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Top 100 Most Valuable Global Brands 2011

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