Buyology has ratings and reviews. Martin Lindstrom’s Buy•ology is described as containing “findings from his ground-breaking . Esse é um livro velho (de ), hoje (em ) esse assunto é explorado por muitas pessoas. Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy.

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Buy-ology. Truth and lies about why we buy: : Martin Lindstrom: Libri in altre lingue

If I say it was a rock from the moon, you are overjoyed. Jul 31, Thomas rated it it was ok. The guy has no idea what he is talking about and brags about his job and success throughout the book.

Lindstrom often bases his hypotheses around people’s lack of engagement with the external world, making blase assertions that linfstrom doesn’t know why he buys Diesel jeans or an iPod, doesn’t remember what he ate for breakfast, doesn’t remember where he was last week, etc.

If you are looking for a more comprehensive view of neuroimaging and how it can be used for marketing applications, I would look elsewhere. There is also a link between brands and rituals that exist along with an emotional attachment that stimulates us to buy.

But as bad as all that is, it’s buyolohy the worst thing about this bad book. Just a moment while we sign you in to your Goodreads account. If you can wade through the overblown prose read author’s sense of self-importance, borrowed deux ex buuology and cliff-hanger endings to various chapters, all of which fizzle out along the wayLindstrom actually has some sound advice for consumers!

Does sex or controversy push product sales?

Segui l’autore

As the camera pans around to the back of her head, you see what is making her smile, what perhaps she is thinking. One would be mistaken. No trivia or quizzes yet.

But Lindstrom has nothing to add beyond that, other than anecdotes about rubbing elbows with important CEOs all over the world, and other desultory comments about commercials he’s watched on TV. Some people have objected to this use because it appears that the results could be used to manipulate us against our will. Another really interesting result a study came up with was that viewing cigarette advertising with morbid warnings wasn’t an effective strategy toward smoking prevention.

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But the information is interesting enough to overcome the off-putting tone. It turns out that subliminal advertising works really well for well known, established brands like Camel, Marlboro, etc. He also regularly inflates the actual novelty of the research he is reporting on, referring to it as the largest neuroscientific marketing research effort ever conducted.

Consider how Gladwell can say obvious things in such a low-key way that you take time to consider his arguments fully. So his tone is occasionally power-pointy. Branding is just beginning. He seems a little conflicted about what he does – on one hand he tries to come off as a consumer advocate, exposing marketing tricks so we can be aware of them, on the other he actively employs the same techniques in the companies he works with.

After Martin Lindstrom’s visit in mmartin Philippines for his talk, I immediately bought my copy and finished reading it. The warnings apparently had no effect on discouraging people from smoking; instead it increased their desire to. It might have not been the point Lindstrom wanted to make, but that’s certainly the message I took from the book. The main thesis of Lindstrom is expressed in how everything customers believe about why we buy is wrong. Personally, I found linestrom chapters where he confessed being the consultant for improving the bottom line maartin a egg company in Saudi Arabia, the devilish fear of sublime messages in advertisements and the James Bond strategy of making money in Casino Royale, why all supermarkets have a bakery inside their outlets – absolutely interesting so much so that this information itself was worth the cost for this really cool informative book.

Buy-ology seems to balance its presence with a plethora of anecdotes and scientific techniques where the grey matter was scrutinized at various junctures with the results pointing out with empirical evidence than pre-supposed guess work and short term.

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Thus not only companies can benefit from reading this book. L’autore descrive essenzialmente i suoi test con la risonanza magnetica durante le esperienze di acquisto, ma manca di analisi, di interpretazione dei dati. The crux of the book is the emergence of neuromarketing, which involves using fMRI and other brain-scanning techniques as a means of truly understanding consumers’ loves and hates, rather than just asking the consumers to their faces.

Advertising gurus will ramp up their det As I got into the book, I kept envisioning a commerical that I have seen of late one which I cannot remember the product being promoted – go figure! The study evaluates the effectiveness of logos, product placement and subliminal lindsteomthe influence of our senses and the correlation between religion and branding.

To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?

I liked and enjoyed Buyology. Likely interesting ideas completely subsumed by self-aggrandizement and shitty writing. Why do we make the decisions we do? This was the most extreme example where I felt a science writer would have been a much better choice, but the rest of the book lindstroj similar.

About Buyology Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Inspired by Your Browsing History. May 28, Shane Avery rated it amrtin not like it Shelves: Being a marketer, I must get inside the consumer’s brain.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

Open Preview See a Problem? But when discussing companies doing fMRI scans on potential consumers to get at their instinctual, pre-rational impressions of advertisements and products, the BS meter goes off: Ultimately Lindstrom himself is to blame, because he actually sounded interesting on NPR.

People no longer watch or listen to them, it is simply a break between television shows and movies.